What is telemarketing and what are its advantages to increasing sales

The global Database
3 min readJan 28, 2022

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TELEMARKETING IS EQUIVALENT TO TELEPHONE MARKETING AND IS THE SPACE WHERE A PERSONAL AND DIRECT RELATIONSHIP IS CREATED BETWEEN A COMPANY AND ITS POTENTIAL CLIENT.

The Contact Center that implements this marketing action becomes the representative of the company and its sales force, generating leads and closing sales of its products or services without the company having to worry about this management.

In this sense, telemarketing generates a direct relationship of trust between the client and the company, which increases the response rates that translate into increased sales.

At Global Database we explain in detail the advantages of telemarketing and also offer mobile numbers and email marketing database for sales and marketing.

IMMEDIACY

Unlike other marketing actions, direct communication with the client offers immediate results and exact measurements.

After finishing the conversation, we will know at what point of interest the client is and, what is important, it is verified if the sale has been closed.

PERSONALIZATION

A qualified agent will conduct and guide the conversation with the customer to resolve their doubts and eliminate their purchase objections.

Although a structured script is necessary to ask the important questions that allow knowing the client, the skills of the agents lie in adapting naturally to the prospect’s communication, favoring their confidence.

FEED THE DATABASE

Relevant information is extracted from direct conversations that feed the USA email database for future actions.

Direct communication offers data about the customer himself, but also about the phase in which he is in terms of knowledge of the product or service and his intention to purchase. Hence the importance of the two previous advantages: immediacy and personalization.

FLEXIBILITY

Planning is one of the pillars of telephone marketing, but flexibility is what allows you to redirect the telephone marketing campaign taking into account what works and what doesn’t.

The results are verified immediately, so it is possible to make the necessary changes to increase the capture of leads.

SAVE RESOURCES

When we talked about the reasons and importance of outsourcing lead generation or lead generation, we emphasized saving time and resources.

If your company prefers to focus its efforts on daily work and not on sales, or if your marketing actions do not get qualified leads, the solution is to outsource it, leaving it in the hands of experts.

ASSIST THE CUSTOMER

A Contact Center with a vision of the future offers comprehensive customer service and lead generation services.

In addition to implementing a strategy to attract potential customers and close sales for your company, it also assists you in a personalized way.

In fact, a direct conversation conducted by expert agents covers all commercial and communication aspects: from customer service in resolving doubts to capturing and closing the sale, and future loyalty.

At Global b2b email database we work for your company capturing quality leads and closing sales for you. Contact us and start seeing successful results.

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